When Apple launched the iPhone 11 Pro and iPhone 11 Pro Max in 2019, they became highly sought – after smartphones in the high – end market. One of the aspects that consumers are most concerned about is their price differences. This article will analyze the price differences between the iPhone 11 Pro and iPhone 11 Pro Max in detail.

Official Pricing at Launch

  • iPhone 11 Pro Pricing:
  • The iPhone 11 Pro was available in three storage configurations: 64GB, 256GB, and 512GB. At launch, the 64GB model was priced at 8699 yuan, the 256GB model was priced at 9999 yuan, and the 512GB model was priced at 11799 yuan. These prices placed the iPhone 11 Pro firmly in the high – end smartphone price range. Apple set these prices considering factors such as the device’s advanced technology, high – quality materials, and top – of – the – line features. For example, the iPhone 11 Pro was the first iPhone to feature a triple – camera system, which contributed to its relatively high cost.
  • iPhone 11 Pro Max Pricing:
  • The iPhone 11 Pro Max also came in the same three storage options: 64GB, 256GB, and 512GB. The 64GB iPhone 11 Pro Max was priced at 9599 yuan, the 256GB model at 10899 yuan, and the 512GB model at 12699 yuan. Comparing the two models with the same storage capacity, the iPhone 11 Pro Max was consistently more expensive. For the 64GB version, the Pro Max was 900 yuan more expensive than the Pro; for the 256GB version, the difference was 900 yuan; and for the 512GB version, the Pro Max was 900 yuan more costly.

Reasons for the Price Difference

  • Larger Display:
  • The iPhone 11 Pro Max features a 6.5 – inch Super Retina XDR OLED display, while the iPhone 11 Pro has a 5.8 – inch Super Retina XDR OLED display. The larger display of the Pro Max not only requires more materials but also more precise manufacturing processes. The cost of producing a larger, high – quality OLED panel is higher, which is reflected in the price difference between the two models. A larger display also means a larger body, and Apple needs to ensure that the overall design and build quality remain top – notch, further adding to the cost.
  • Battery Capacity:
  • Battery capacity is another factor contributing to the price difference. The iPhone 11 Pro Max is equipped with a larger 3969 mAh battery to power its larger display and other components, while the iPhone 11 Pro has a 3190 mAh battery. Developing and integrating a larger – capacity battery that meets Apple’s strict quality and safety standards incurs additional costs. A larger battery also affects the internal layout and design of the phone, requiring more engineering efforts, which in turn contributes to the higher price of the iPhone 11 Pro Max.
  • Perceived Value and Market Demand:
  • Apple also takes into account market demand and the perceived value of the two models. Some consumers prefer larger – screen smartphones for better media consumption, gaming, and multitasking. Apple recognizes this demand and positions the iPhone 11 Pro Max as a more premium option for those who prioritize a larger display. The brand has cultivated a perception among consumers that the larger – sized model offers a more immersive experience, and thus, consumers are willing to pay a premium for it.

Price Trends in the Second – hand Market

  • Current Second – hand Prices:
  • As of [current date], in the second – hand market, the price of a used iPhone 11 Pro with 64GB in good condition is approximately 4900 – 5200 yuan, while the 64GB iPhone 11 Pro Max is around 5300 – 6329 yuan. These prices are significantly lower than the original launch prices due to factors such as device depreciation, the release of newer iPhone models, and wear and tear. However, the price difference between the two models in the second – hand market still persists.
  • Factors Affecting Second – hand Prices:
  • In the second – hand market, factors such as the phone’s condition (scratches, dents, battery health), storage capacity, and color can affect the price. For example, a well – maintained iPhone 11 Pro Max with a high – capacity storage option and a popular color like Space Gray may fetch a relatively higher price. Additionally, the release of new iPhone models causes a decline in the value of older models. The iPhone 11 Pro and Pro Max have seen their prices drop over time as newer iPhones with more advanced features have entered the market.

International Price Differences

  • Price Comparison in Different Regions:
  • The prices of the iPhone 11 Pro and Pro Max vary in different regions around the world. In the United States, for example, the iPhone 11 Pro 64GB was priced at 999 US dollars at launch, while the iPhone 11 Pro Max 64GB was priced at 1099 US dollars. In Japan, the iPhone 11 Pro 64GB was around 106800 yen, and the iPhone 11 Pro Max 64GB was approximately 119800 yen. These international price differences are mainly due to factors such as currency exchange rates, import taxes, and local market conditions. For instance, countries with higher import taxes will see higher retail prices for these iPhones.
  • Impact of Exchange Rates and Taxes:
  • Currency exchange rates play a significant role in international price differences. If the local currency depreciates against the US dollar (where Apple sets its base prices in many cases), the price of the iPhone in that region will increase. Taxes also vary widely from country to country. Some countries have high – value – added taxes or specific taxes on imported electronics, which can drive up the retail price of the iPhone 11 Pro and Pro Max.

In conclusion, the iPhone 11 Pro Max is generally more expensive than the iPhone 11 Pro across different storage capacities, both at launch and in the second – hand market. This price difference is due to factors such as the larger display, higher battery capacity, market demand, and international market conditions. When choosing between the two models, consumers should consider not only the price but also their personal preferences for display size, battery life, and overall device experience.

苹果11pro和promax的价格区别

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